Muscat- Subway, the world's largest restaurant chain, has rolled out the Subway Fresh Forward design, transforming every aspect of the customer experience. Subway® Fresh Forward is set to transform the customer experience with the new concept created by FRCH Design Worldwide who has designed a bespoke and sensory space for customers. The revamped restaurant was reopened in the presence of Subway franchise owner and … There are 12 pilot locations open today in the U.S., Canada and the U.K.: Tamarac, FL; Orlando, FL (2); Winter Park, FL; Chula Vista, CA; Knoxville, TN; Palmview, TX; Hillsboro, OR; Vancouver, WA; Beauport, QC; Granby, QC; and Manchester, U.K.Â. It’s a pretty big project.”. The bright colour palette is inspired by fresh vegetables. That might be one of the true understatements of the restaurant world. Even with a declining restaurant count reflective of a relocation and revitalization strategy in recent years, the world’s largest quick-service chain ended 2017 with 25,908 U.S. locations . The Subway® brand is on a journey to transform. The remodel combines new décor with updated technology — including self-ordering kiosks at some locations, as well as charging ports — and a more revealing look at ingredients. Subway worked with the design firm FRCH Design Worldwide and spent the past couple of years working with franchisees, vendors and suppliers to determine its design. Specifically, the Oberlin Subway Fresh Forward design features: designated pre-order pick-up areas, Wi-Fi, Food (new ingredients on the menu), expanded seating in the dining room, USB charging ports. The new restaurant design is the next phase of Subway’s evolution. Incorporating a bright new colour palette, inspired by fresh vegetables, the new store also features the first digital menu boards for Subway®. The premises have been fitted out to the latest Subway Fresh Forward design. The Subway Fresh Forward design welcomes a distinctive "S" Choice mark, alongside fun interpretations of the brand's quality ingredients playfully captured in wall art pieces in store. Learn how your comment data is processed. The sandwich franchise is aiming to significantly boost franchisee adoption. This site uses Akismet to reduce spam. About Fresh Forward. That could make it difficult for many of them to be able to pay for a remodel. “But they’re not awful. We are working hard to make things better for them and for restaurant teams. The Subway® Fresh Forward design has been brought to life with input from franchisees and customers around the world. Unit volumes at Subway have fallen by nearly 11 percent since 2013, according to NRN data. Subway hopes that a remodel could provide the system with a shot in the arm, similar to what remodeling projects have done at other chains like McDonald’s, Burger King, Wendy’s and Popeyes. Subway didn’t provide remodel costs, but Fertman said, “As we work through this, we’re getting more competitive on the number.”. Guests have told us that we need to change, to evolve in order meet their expectations, and we’re listening. The new design is big on service platforms, especially on the technology side. Subway® engaged FRCH Design Worldwide to design a distinctive and welcoming space. Subway unveils ‘Fresh Forward’ redesign. FRCH Design Worldwide designed a distinctive and welcoming space using a bright new color palette, inspired by fresh vegetables, and the new Choice Mark serves as a … “It won’t happen overnight,” Fertman said. Number 8860726. The new design features a bold color scheme, self-ordering kiosks, curated music and more. Subway Rolls ‘Fresh Forward’ Store Redesign Posted July 17, 2017 by Dale Buss Subway has been updating its look and feel in a redesign that was actually revealed last year. Subway Brings ‘Fresh Forward’ With New Restaurant Design, Customer Experience, OUTFRONT Media Brings Curated Content To Commuters With ‘MOMENTS by OUTFRONT’, TPS Engage and D’strict Bring a New Wave of Art & Tech to DOOH, Tripp Lite’s New Monitored PDUs Make Power per Outlet Reporting Easy. ... but some operators in certain markets have already built units with the new design. The company expects 3,000 to 5,000 new and remodeled locations in the new design to open by the end of next year, about 85 percent of them in North America. Gluten-free bread will also be available at this location. Sandwich Artists serve 7.5 million sandwiches a day around the world. The Lake Otis Subway® Fresh Forward design features self-ordering kiosks, designated pre-order pick-up areas, Wi-Fi, USB charging ports, and Alaska’s only touch-screen drive-thru ordering system. Subway® brings “Fresh Forward” with new restaurant design. “It’s more than a remodel,” said Don Fertman, chief development officer at Subway. “The first restaurant we opened with this look, customers walked in and said, ‘Is this the first Subway restaurant to slice vegetables?’” Haynes said. I think it’s far more important what the food is and what potential new service platforms there are.”. Oltre al nuovo logo e al design all’avanguardia, il nuovo concetto di ristorante “Fresh Forward” … All three have used remodeling programs to generate sales growth. To help with those orders, as well as orders from the app, Subway will have a pre-order pickup area. The remodel has to work from an economic point of view.”. The new Subway Fresh Forward design offers customers an enhanced and modern Subway brand experience, with clean lines and customer focused touches such as digital menu boards, free to use charging ports and special displays for cookies, bread baked in … Subway® also revealed a new brand identity, designed by Turner Duckworth New York, including an iconic logotype, new symbol called the Choice Mark and optimized color palette that is brought to life through bright and bold new imagery, new packaging, uniforms and signage, which started rolling out this spring in North America. Still, some franchisees are concerned about the cost of the remodel compared with how much a typical Subway generates in profits. Lines and paragraphs break automatically. Copyright © The brand has recreated everything from packaging to how fresh ingredients are displayed at the restaurants, as per the concept. E-mail Address. It will also include kiosks in some locations, a growing feature in more quick-service and fast-casual restaurants. var year = today.getFullYear() The design will feature digital menu boards, Wi-Fi, USB charging ports, and Apple and Samsung Pay. Subway also wants operators to remodel their locations under the new design. The company’s domestic unit count, which was once growing at an unstoppable rate, has fallen over that time, by 359 locations, to 26,744 units at the end of last year. “We’ve created a modern design that gives our guests choices – from how they order, to how they pick up their food, to how they enjoy their meal,” says Trevor Haynes, vice president of … Web page addresses and e-mail addresses turn into links automatically. Potential The new owner will inherit an established business with a loyal customer base. var today = new Date() Panera Bread, McDonald’s and Wendy’s are all planning to add kiosks to their restaurants, or have already done so. How much a franchisee would have to remodel would depend on the performance of the location, where the unit is located and its lease. “How can a franchsiee pay for a $100,000 remodel when they make $30,000 in EBITDA?” said Keith Miller, a Subway franchisee in California and chairman of the Coalition of Franchisee Associations. Subway Sri Lanka is introducing the Fresh Forward makeover to its newest restaurant which will be opened in Shangri-La’s One Galle Face Mall today. We’re incorporating our digital footprint, changing how we present our vegetables and our breads, and how we present the entire experience to Subway customers.”. Subway, the world's largest restaurant chain, is rolling out the Subway Fresh Forward design, transforming every aspect of the customer experience. All Rights Reserved. The chain is enhancing that in the remodel, with more modern food displays for bread, cookies and vegetables, which are cut in-house and include cucumbers, green peppers and tomatoes. But for all of the technology, Subway still wants to maintain the experience that lets customers choose the toppings they put on their sandwiches. www.subway.com. This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Currently, 12 pilot locations are now open. A bright new colour palette, inspired by fresh vegetables, and the new Choice Mark serve as a focal point in the new space. Subway® Fresh Forward restaurants also include new menu items, starting with pico de gallo, new sauces, house-made pickles, and made-without-gluten … The new restaurant design is the next phase of Subway’s evolution. “You have some pretty grody Subways out there,” Gordon said. “We’ve created a modern design that gives our guests choices – from how they order, to how they pick up their food, to how they enjoy their meal,” said Trevor Haynes, Vice President of Operations at Subway®. The Subway® Fresh Forward design has been brought to life with input from franchisees and customers around the world. He referred to earnings before interest, taxes, depreciation and amortization. Nation's Restaurant News is part of the Informa Connect Division of Informa PLC. But are the lawsuits having an impact? “This is competitive with that,” Fertman said. “It’s a total refresh: The décor package, the overall improvement of the entire dining experience. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. “We have particular tiers to make sure the remodel type suits the location. “Subway guests enjoy the experience of going down the line, saying, ‘I want this; I don’t want that; I want this,’” Haynes said. It’s just the simple things you can do.”, Contact Jonathan Maze at [email protected], /sites/all/themes/penton_subtheme_nrn/images/logos/footer.png, Sandwich giant reveals a tech-savvy remodel as it seeks to reinvigorate sales, © 2020 Informa USA, Inc., All rights reserved, Bankrupt NPC International cancels bidding for hundreds of Wendy’s and Pizza Hut restaurants, Fox Restaurant Concepts to launch to-go-only Fly Bye and Flower Child, DoorDash is looking to raise up to $2.8 billion in its IPO, Flavor of the Week: Gouda – the Dutch cheese. And some locations could have a pre-order pickup area the cost of subway fresh forward design new location the! A week in the country with the Subway… Subway® brings 'Fresh Forward ' with new restaurant.. Give them a Place to charge their phones called Fresh Forward design, transforming the guest surrounding! 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