The hospitality industry includes several categories within service industry. 6 Trends Driving Innovation In The Hotel Industry From robotics to retailing to experience economy – these are all trends that are shaping the hotel and gastro industry in 2019. The smartphone operated rooms feature is definitely one of the most interesting new technologies in hotel rooms. In the hotel industry, like in most service activities, the interplay between customers and firms broadens the scope of innovation and departs from the narrower technology-driven innovation dominant in manufacturing. Yet, the hospitality industry is less prone to innovate than other service activities. After several SaaS has helped to reduce administratively and IT issues particularly for small hospitality businesses that cannot afford to invest in in-house technical help. A lot of hotels are now allowing everything to be operated through apps. Not only does this enhance the user experience but also, drives down the cost for the hotel business in the longer term. It is now easier than ever to track down the best deals with the help of Big Data and innovative sites that help consumers make their decisions. You may opt-out by. Service recovery within the hospitality industry is a vital tool that all your employees need to be aware of. Digital transformation examples in the hospitality industry . Hospitality is the main industry in the service sector in Spain, contributing to more than 10% of the gross domestic product and approximately 12% of all employees. Thus studies of service innovation have highlighted features of innovation that have been neglected in most examination of manufacturing innovation, and the argument goes that a comprehensive analysis and more adequate indicators can provide an enriched understanding of innovation … If a guest is in the hotel bar, they could receive a push notification about a deal on drinks. Blake Morgan is a customer experience futurist, keynote speaker and the author of the bestselling book The Customer Of The Future. Consequently, service innovation has been considered as crucial in the hospitality industry in order to gain competitive advantage. There are a lot of other things in line and the feature would not limit you to just local sightseeing. These hi-tech projects have worked tirelessly to change rented rooms into a dream world for the techies. Guests simply check in using the hotel’s app and are notified when their room is ready. In the next several chapters, this theory background will be used to analyze and explain a specific service innovation case in hotel industry. 8 innovative companies in the Hospitality industry In the last few years Innovative technologies and business models have revolutionized the hospitality and tourism industries. It’s Also Worse Than That. The ability to overlay information onto guests’ surroundings has opened new doors for hotels. There are lots of other hotel industry innovation that you might find extremely interesting. Apps available for both Android and iOS can now allow guests to access a range of services including booking appointments for spas, set wake up calls, ordering a taxi, etc. A number of hotels and resorts, including Radisson and Omni, offer the service and have seen improved customer satisfaction and online booking rates. (Sonia Tartar, Hotel Yearbook 2018) The hospitality industry had undergone tumultuous changes in the last five years. 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